Heilmeier’s Catechism

  • What are you trying to do? Articulate your objectives using absolutely no jargon.
  • How is it done today, and what are the limits of current practice?
  • What’s new in your approach and why do you think it will be successful?
  • Who cares? If you’re successful, what difference will it make?
  • What are the risks and the payoffs?
  • How much will it cost? How long will it take?
  • What are the midterm and final “exams” to check for success?

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